With our or seo process or seacrh engine optimisation we customize each SEO campaign to meet your specific needs. However, the following basic processes are used for each of our SEO clients. We have found that these steps are essential to making your website successful in the near and long-term.

Step 1: We conduct a thorough analysis of the condition of the website at the beginning .

Step 2: We work together with the client to determine the site's specific goals and target markets and success.

Step 3: Using a variety of techniques and Internet-based tools , we research, analyze, and determine the most relevant and targeted keyword and key phrases for the business or organization.

Step 4: The client reviews the list and selects those that are most appropriate and approves the targeted keywords for inclusion in the SEO program.

Step 5: We then do a thorough analysis of the site. This is another level of in-depth analysis beyond the initial analysis step. We examine the website structure , navigation, site map and other elements that may hinder search engines crawling and indexing your pages. We also conduct a thorough analysis of competitors in your market

Step 6: We will go through the site and determine which web pages need copy changes in order to better target the approved keywords. Search Engine s love copy on the pages people see - we prepare suggested website copy and submit it to you for approval and implementation.

Step 7: Once client approves the pages to be changed, our copywriters will either write or edit the pages based on the targeted keywords.

Step 8: We create Meta tags, Title tags and ALT tags that target your keywords. This is done on an individual page basis depending upon the page content. not repeated from homepage tags.

Step 9: We test the site to see if all applications are working correctly. We test the site from 'outside sources' to ensure the changes are visible from other entry points to the site.

Step 10: Once site is approved, we will begin the process of manually submitting your website to the search engines and directories. We will monitor closely the inclusion of the site pages into each search engine index.

Step 11: We will be able to begin tracking positive results almost immediately. Some of the search engines and directories take approximately 5-10 weeks after the site submissions to become listed and ranked.

Step 12: If necessary, we will perform a short-term modification to the site's content to improve results.

Step 13: Link-Structure: We will fully examine how pages in your site are linked to one another and, if necessary, prepare a stronger internal linking system through a discrete navigation map applied to the bottom of each page in the site. This mapping system would not reorder links presently coded into the site; however, it would provide the clear paths necessary to ensure a spider could access all-important sections of the site

Link-Relevancy: New-generation search engines such as Google and Teoma examine the “relevancy” of information found on websites linked to your website. If the information on a site linked to yours relates directly to information found on your site, it is considered relevant and is beneficial to search engine placements.

Link Density: This is a simple measure of the number of incoming links from other sites, as well as the number of internal links found on your site. We try to bump this number as high as possible through our optimization efforts.

Ongoing seo process service

Relevant link building campaigns are repeated untill the desired results are acheived.

Tracking and analysis of web traffic reports, provided we have access to necessary log information from the client's server.

Tracking and analysis of the client's rankings in the major search engines, based on the targeted keywords. Preparing meaningful reports showing activity and throughput re closure and conversion .

Ongoing keyword research . Some keywords lose their popularity due to seasonal changes, market issues or world events. Continual keyword research will ensure that your site is always targeting the optimal keywords for your business.

Copywriting revisions based on any new keywords.

Maximizing online media opportunities

Link building strategies and campaigns Full link popularity/relevance building

Pay-Per-Click campaign strategies and implementation - Optional.

Campaigns using eMail and Newsletter creation and implementation - Optional

Full review, tracking and repeat of all steps above.